Crafting Niche in London's Cookie Scene for Orry's

Founded Orry's, an artisan cookie company, during lockdown. Grew its presence in London, supplying local coffee shops and generating online sales. Focused on branding and market penetration with minimal advertising spend.

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8M+ Views and Acquisition for New Age Creators

Co-founded New Age Creators, an international YouTube collaboration, growing it to 60,000 subscribers and over 8 million views. Acquired by SoulPancake/Participant in 2017.

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Optimising Meta Advertising for Plum Guide

Managed Meta advertising with a full-scale audit and strategic overhaul, achieving streamlined benchmarks and targeted creative segmentation for Plum Guide.

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TikTok Advertising Transformation for Chip

Optimised TikTok advertising for Chip through in-depth analysis and strategic refinement, significantly reducing CPA and driving over 2,000 app downloads.

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Driving Installs for Your Juno

Managed TikTok advertising for Your Juno, focusing on native content creation. Drove over 8,000 downloads, scaled spend by 200% and reduced CPI by 95%.

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Scaling Advertising Success for Nude Finance

Managed advertising across various social platforms. Scaled the paid social spend by 2000% whilst simultaneously reducing the cost per install by 70%.

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Transition to Monday.com for Christian Banach

Transitioned to Monday.com after extensive business analysis and research. Created complex boards and workflows. Created SOP and training documentation.

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Revamping Operations at Trend Z

Revamped internal and external operations. Oversaw branding revamp and transition to SaaS business model. Overhauled performance tracking.

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App Marketing and Operations Revamp for Growth Rocket Apps

Managed over 20 five-figure app marketing projects. Revamped internal and external operations.

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Leveraging TikTok for Eddison Wordplay

Managed over 20 five-figure app marketing projects. Revamped internal and external operations.

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Objective

New Age Creators embarked on a mission to create an international collaborative YouTube channel with five creators from different countries. Their goal was to offer diverse perspectives on various subjects through weekly thematic videos.

Background

The channel featured creators from New Zealand, Germany, Portugal, Spain, and the UK. It swiftly grew to 57,500 subscribers, with 384 videos accumulating 6.3 million views. The channel's diverse content, ranging from mental health to food, resonated widely, building a strong and engaged community.

Background

SoulPancake, a media production giant with over 3.45 million subscribers and 744 million views, recognised the channel's unique approach. This led to a collaboration and a subsequent three-month takeover of SoulPancake's channel. The takeover was a hit, garnering approximately 1.4 million combined views on YouTube and Facebook. The success of this collaboration and the alignment of mission and creativity led to a five-figure acquisition of New Age Creators by SoulPancake.

Acquisition

SoulPancake, a media production giant with over 3.45 million subscribers and 744 million views, recognised the channel's unique approach. This led to a collaboration and a subsequent three-month takeover of SoulPancake's channel. The takeover was a hit, garnering approximately 1.4 million combined views on YouTube and Facebook. The success of this collaboration and the alignment of mission and creativity led to a five-figure acquisition of New Age Creators by SoulPancake.

Strategy & Execution

- Diverse Content Production: High-quality, culturally diverse content from each creator contributed to a unique blend of perspectives.- Engagement and Growth through Collaboration: Collaborating with guest creators from countries not represented by the core team significantly expanded their audience by drawing in these creators' engaged followers.- Audience-Centric Content: The channel's success was furthered by responsive audience engagement on YouTube and other social media platforms, adapting content based on viewer feedback.- Optimised Content Presentation: Attention to crafting intriguing titles and compelling thumbnails drove higher viewer interest and retention.

Integration
& Growth

Post-acquisition, New Age Creators continued producing content with enhanced support from SoulPancake. This included refining backend strategies to maximise content reach and impact.

Operational Insights

Strategic content adaptation, combined with creative freedom and a focus on audience insights, was instrumental in maintaining high engagement and extending the channel's reach.

Key Lessons

- Content Planning and Burnout Management: The need for better content planning and scheduling was a key learning to prevent creator burnout.- Audience Engagement: The channel's growth was significantly influenced by its interactive community management.- Recognition and Influence: The channel's impact was underscored by features at VidCon and in publications like Adobe's blog, HuffPost, and TenEighty.

Conclusion

The journey of New Age Creators from a collaborative project to a successful five-figure acquisition by SoulPancake showcases the power of innovative content, international collaboration, and strategic audience engagement in today's digital landscape.

Objective

Orry's was founded with two main goals: to enhance personal branding and marketing skills, and to carve out a niche in both the online marketplace and amongst London-based coffee shops.

Background

Born out of the second COVID-19 lockdown, Orry's was more than just a baking venture; it was a brand-building exercise. Setting itself apart with its artisan approach, Orry's focused on perfecting a single product - the chocolate chip cookie. This single-minded dedication, combined with a friendly yet sophisticated branding style, enabled Orry's to start making its mark, particularly in North West London.

Challenges

Growth brought its own challenges:- Systematising Production: Scaling up operations from a small apartment kitchen was a complex task, balancing efficiency with maintaining artisanal quality.- Safety Standards: Adhering to health and safety regulations in a residential setting required careful planning and execution.- Zero-Budget Marketing: With no funds allocated for advertising, the brand relied on word-of-mouth and social media presence.

Strategy & Execution

- Strategic Coffee Shop Partnerships: Orry's partnered with Wildcard, which operates in Kensal Green and Kings Cross, to supply and sell its cookies. This partnership not only expanded Orry's reach but also lent credibility to the brand.- Focus on Social Media and Branding: Recognising the power of visual appeal in the food industry, significant effort was invested in photography and branding. The content was meticulously crafted to reflect the brand’s artisan, yet approachable ethos.- Branding and Packaging: A distinctive logo and packaging were developed, with the packaging designed to be an extension of the brand’s story and values.

Results

Orry's successfully supplied its cookies to Wildcard’s two locations for nine months. This endeavour, coupled with a robust online presence on platforms like Etsy, helped Orry's establish itself in the local community of North West London, though not yet across the entire city.

Operational Insights

The Orry's story highlights two critical aspects of small-scale food enterprises:- The Significance of a Solid Supply Chain: The success of a home-based food business lies in its ability to manage supply and demand efficiently while ensuring quality and punctuality.- The Power of Grassroots Marketing: The brand’s reliance on cost-effective marketing strategies like social media engagement and word-of-mouth showcases the effectiveness of these methods for small businesses.

Conclusion

Orry's journey from a lockdown project to a notable presence in North West London's coffee shop scene exemplifies how focused vision and well-executed strategies can create a niche in a competitive market, even with limited resources.

Objective

The core objective of the TikTok advertising campaign was to amplify the number of Your Juno app installations and effectively scale the campaign to reach a wider audience.

Background

Your Juno, founded in 2020 by Margot and Alexia de Broglie in London, is a pioneering fintech platform aimed at bridging the financial literacy gap for women and non-binary individuals. The platform blends finance with feminism, focusing on millennials and Gen Z. Despite their initial success and a solid user base, Your Juno encountered challenges in effectively replicating and scaling their TikTok advertising campaigns to further their reach and support their mission of making financial literacy universal.

Strategy

The strategy was rooted in data-driven analysis, taking cues from prior successful ads and iterating on them while simultaneously testing new creative directions. A/B testing became instrumental in this process, leveraging both broad and narrow targeting to hone in on the most receptive audience segments. Collaborating with creators who resonated with Your Juno's target demographic ensured the content was indistinguishable from native TikTok material, enhancing user engagement. The success of particular scripts led to their adoption across various creator content, maintaining message consistency while diversifying delivery.

Results

The strategic initiatives undertaken yielded substantial outcomes:- The campaign drove over 8,000 app downloads, a testament to the content's resonance with the target audience.- An impressive 200% scaling in ad spend was achieved without diluting the campaign's effectiveness.- Most notably, there was a dramatic 95% reduction in the cost per install, significantly boosting the return on investment.

Operational Insights

In a platform where trends dictate content consumption, the utilisation of organic TikTok trends and sounds was pivotal. This approach ensured that the ads blended seamlessly with the user-generated content on the platform. Performance tracking and the analysis were conducted through App Store Connect and Google Sheets, enabling real-time adjustments and transparent reporting of install metrics.

Creative Development

The creative process was comprehensive, involving storyboarding and scripting, followed by meticulous creator selection to ensure authenticity in content delivery. The resulting videos were edited to mimic the TikTok style, fostering organic engagement. Each piece of content was rigorously reviewed in collaboration with the Your Juno team prior to launch, ensuring alignment with brand values and campaign objectives.

Objective

The primary goals for Chip's TikTok advertising campaign were to drive app downloads and expand the user base, ultimately leading to increased investment activity from these new users.

Background

Chip, established in late 2017, is a UK-based fintech company on a mission to transform personal savings and money management. Originally centred around auto-savings, Chip has broadened its scope and gained acclaim for its innovative services, notably being named the Best Finance App in 2022. Despite its successes and growth, Chip faced challenges in optimising their CPA on TikTok and developing engaging, platform-native advertising assets. The objective was to not only enhance their CPA but also to effectively capture the TikTok audience to drive app downloads and expand their user base.

Strategy

The campaign's strategy involved a comprehensive analysis of previous ads to identify what resonated with TikTok users. Key tactics included:- Abandoning intro cards to maximize engagement within the crucial first few seconds.- Enhancing visual and audio elements to increase engagement.- Shortening ad lengths to 15-20 seconds.- Implementing a retargeting campaign targeting a broad audience, with a consideration for expanding demographic targeting.- Focusing the majority of the budget on consideration campaigns, with a streamlined user flow from TikTok ads to the website and retargeting for app installs.

Results

Achieved a significant reduction in CPA, dropping it by over 50%. Successfully drove more than 2,000 app downloads, marking a substantial increase in user acquisition.

Operational Insights

The strategy document provided key insights into optimising TikTok ads. This included leveraging organic trends and sounds to create native-looking ads, and using App Store Connect and Google Sheets for tracking installs and analysing performance data.

Creative Development

The creative process was rigorous, involving storyboarded and scripted videos, closely collaborating with creators for authentic delivery, and ensuring all content adhered to the platform's native format. All creatives were approved by the marketing and legal team to maintain brand consistency and legal compliance.

Objective

To illustrate the transformation and optimisation of Plum Guide’s Meta advertising campaign, focusing on creating a structured system with definitive benchmarks, tailored creative strategies, and innovative targeting to enhance ad performance and scalability.

Background

Plum Guide stands out in the competitive travel industry with a unique proposition of offering meticulously curated homes. Despite achieving a respectable COS, the company's advertising efforts lacked clarity in the driving factors of their success. This ambiguity obstructed their ability to scale effectively. Rising costs and a stagnant understanding of the impact of brand awareness on the bottom line further compounded the issue, signaling the need for a strategic advertising overhaul.

Strategy

The strategic revamp commenced with an extensive audit of the ad account to streamline the process and introduce a framework for assessing performance beyond just COS. New benchmarks were established for each stage of the sales funnel, aiming to refine the ad spend efficiency and provide a clearer picture of the customer journey.In collaboration with the brand and marketing teams, a less segmented and more nuanced creative strategy was formulated. This involved designing stage-specific creatives, which moved away from the generic one-type approach and instead resonated with the audience at different points in their journey from awareness to consideration.On the technical front, a sophisticated hotel catalog was built in partnership with the development team. This initiative involved integrating over 35,000 listings from their website, allowing for highly targeted retargeting ads on Meta platforms. For example, a user who browsed two-bedroom homes in Greece on the website would later encounter ads for similar listings on their social feeds. This level of personalisation was achieved using a mix of collection ads, carousels, and single images to keep the content dynamic and engaging.Further innovation was seen in the experimentation with a WhatsApp messaging campaign. This was directed towards high-ticket customers, offering a more bespoke communication channel and potentially enhancing the customer experience.

Results

The results of these strategic interventions were multi-faceted. The introduction of structured benchmarks and a refined segmentation strategy facilitated a more judicious allocation of the advertising budget. The deployment of tailored creatives and the dynamic retargeting strategy aimed to enhance the relevance of ads, which is expected to improve engagement and customer retention over time.The nuanced approach to ad creation, along with the implementation of a sophisticated retargeting system, laid the groundwork for a more efficient and scalable advertising model. While the immediate metrics didn't reflect a decrease in costs, the strategic groundwork was set for more sustainable and scalable growth.The later introduction of conversion-optimised prospecting campaigns to replace the previous brand awareness campaigns of the same nature have shown truly promising signs in a high volume of conversions from a previously untapped market within the near future.

Operational Insights

Throughout the campaign period, natural fluctuations were observed, such as the summer dip, which were anticipated and accounted for in the strategy. To monitor performance and gain actionable insights, Google Sheets played a pivotal role, processing data into visual charts, which were critical for real-time optimisation and reporting.

Creative Development

The creative assets, designed to appeal to distinct stages of the customer's journey, are a testament to the brand's commitment to maintaining its aesthetic and identity while leveraging advertising best practices.

Objective

The objective of this case study is to demonstrate how effective advertising management across various social platforms led to a significant growth in ad spend and a decrease in cost per install for Nude, a fintech company that helps first-time buyers save for and purchase their first home.

Background

Nude is a financial technology company that helps first-time home buyers achieve their dream of homeownership by providing personal insights and lifestyle tweaks to help them save for and purchase their first home. The company also has global ambitions, including applying for a banking license to launch Nude mortgages and to support people through all of life's big moments, like weddings, children's accounts, and retirement.

Strategy

The advertising strategy I employed differed per platform.For example, on Facebook and Instagram I used an automated ads campaign for broad targeting and scaling. I also used manual ads campaigns for interest targeting and ads testing. I tested all elements of an ad in the manual campaigns including the header, copy, CTA and creative. I also tested different interest targeting options within various ad sets. The successful ads were copied over to the automated campaign for solely scaling purposes. I would also keep successful ads running in successful ad sets in order to achieve a lower CPI than the automated campaign. These ads and ad sets were scaled as long as the CPI was lower than the automated campaign.The majority of the ad creatives commissioned were 10-20 second video ads. They highlighted the prospect's problem and provided a solution. These ad creatives matched the branding guidelines perfectly to reduce user friction. A minority of the ad creatives I produced were UGC-style videos. These ad creatives were mostly implemented on TikTok and Snap.

Results

The results of the advertising campaign were significant. I was able to scale the paid social spend by 2000% while simultaneously reducing the cost per install by 70%. This led to several five-figure campaigns and a significant increase in app installs for Nude Finance.

Conclusion

This case study demonstrates the effectiveness of well-managed advertising campaigns across multiple social platforms. By focusing on separating campaign purposes and testing all elements of ads, I was able to achieve significant growth in ad spend and a significant reduction in cost per install. This ultimately led to increased app installs for Nude Finance, helping the FinTech app to achieve its overall growth objectives.

Crawford Taylor
Founder & CEO at Nude

Yoann Pavy
CMO at Nude

Marty Bell
Co-Founder at Nude

We found Orin after extensive internet research and a number of interviews. He stood out during this process and we had no regrets.He not only helped us improve our paid conversion by over 70%, he also helped us move into more channels and was generally very proactive and great to work with.

Orin is an awesome marketer, a great communicator, and very creative. He came on board as a freelancer to help Nude scale paid marketing and influencers. The results were beyond what was expected, literally smashing the KPIs set at the start.Highly recommend working with him!
I know I would do it again in a heartbeat.

Orin was wonderful to work with whilst optimising & scaling our paid social efforts at Nude. Hope to work together again in the near future!

Background

Trend Z was a digital agency specialising in TikTok marketing for emerging D2C brands. However, the company was facing challenges in terms of internal and external operations and performance tracking. The CEO recognised the need for a major overhaul of the company's operations in order to explore future growth options whilst maintaining client happiness.

Objective

The objective of the project was to revamp internal and external operations at Trend Z, oversee a branding revamp, and transition the company to a SaaS business model. Additionally, the project aimed to overhaul the company's performance tracking system and improve the performance of the company's 8 team members.

Approach

To achieve these objectives, the following steps were taken:1. Internal operations were revamped by streamlining client sprint models, transitioning the team from Wrike to the more user-friendly Monday.com, and creating extensive SOP and training documentation to ensure the team were working in an optimal manner.2. External operations were revamped by identifying more relevant client touchpoints, creating client-facing views of the sprints and transitioning the production team to frame.io for a more streamlined feedback system.3. A branding revamp was undertaken, which included the onboarding of external design resources, scoping out the branding revamp project and working closely with the designer to ensure deadlines were met.4. The company began transitioning to a SaaS business model, which involved working with an external development team to create wireframes for potential web and mobile apps. Again, project scoping and management were required to ensure delivery.5. Performance tracking was overhauled by implementing a complex Monday.com dashboard that tracked estimated time vs time tracked, which allowed management to predict where performance may hinder and make adjustments. I also held 1-2-1 meetings with all employees to ensure they were equipped to succeed.

Results

The project was a success and resulted in several key outcomes:
1. Internal and external operations were streamlined, resulting in increased efficiency, productivity and client happiness.2. The branding revamp helped to define the company's new direction and aided fundraising pitches.3. The overhauled performance tracking system helped to improve the performance of the company's 8 team members.

Conclusion

The revamping of operations at Trend Z was a comprehensive and successful project that helped to improve the company's efficiency, branding, and future growth potential. The performance tracking system was particularly effective in driving growth due to the increased efficiency of all employees.

Jimmy Slagle
Founder & CEO at Trend Z

M'Kenna Krchnavy
Creator Manager at Trend Z

Andrew Stone
Videographer & Editor at Trend Z

When we were looking for an operations consultant, Orin really stood out to me because he was so knowledgeable and also great at communicating with others. He has worked in so many different industries that he just understands all facets of the business and can pull in strategies from other companies that he has worked with.He truly improved our structure and helped us organize our Notion database, and our project management software (Monday.com). He took chaos and created a structure around it. As a leader in the business, nothing makes me happier than giving someone a task and having full confidence that they could do a better job than you ever could, and that's what you get with Orin!

Orin single handedly made my onboarding process a dream. Not only did he generate detailed SOP's and provide professional direction, but he also ensured a genuine personal connection was made. This allowed for the vulnerability I needed to excel in my role and allowed our team to develop together. Having Orin in your network or even better, on your team, will be one of the best decisions you'll ever make!

I worked alongside Orin at Trend Z. Orin is honestly one of the most pleasant people to work with and also a gem of a human! :) While at Trend Z he REALLY helped me (I was creating MASS amounts of TikToks for several clients) and my team streamline and organize our processes to help us become EFFICIENT with our time! Orin never once made me feel "lesser" or dumb for not knowing something, but ALWAYS had a humble and open mind to encourage & help me whenever I needed it!

Background

Christian Banach is a lead generation agency that specializes in connecting businesses with Fortune 500 companies. As the company grew, their operations became more complex and they found that they needed a more robust project management tool that could handle their needs.

Objective

The goal of this project was to find a suitable project management tool that could handle Christian Banach's growing operations and provide the necessary support for their continued growth. After extensive business analysis and research, it was decided that Monday.com would be the best fit for the company.

Approach

After extensive business analysis and research on the best project management tool fit, Monday.com was chosen. I created complex board and workflow templates, imported and amended 15+ client projects and provided extensive SOP and training documentation to ensure that the team was able to use the new tool effectively. I also held two onboarding calls to explain the major changes and features to the team, as well as provided support during the entire transition period to ensure that the team was able to work seamlessly with the new tool.

Results

The transition to Monday.com was successful, and Christian Banach was able to improve their operations and support their continued growth. The team was able to use the new tool effectively, and the extensive SOP and training documentation provided by me ensured that the team was able to transition seamlessly. The use of Monday.com has helped the company to streamline their operations, increase efficiency, and improve communication among team members.

Conclusion

This case study demonstrates the importance of conducting extensive business analysis and research when choosing a project management tool, particularly for lead generation agencies like Christian Banach. It also highlights the importance of providing extensive SOP and training documentation to ensure that the team is able to use the new tool effectively. The successful transition to Monday.com for Christian Banach is a testament to the effectiveness of this approach and the benefits that a robust project management tool can bring to a growing business.

Background

Growth Rocket Apps is an award-winning app marketing agency. The agency had been in operating for several years, but had begun to face challenges with scaling its operations and maintaining consistent quality in its creative deliverables.

Objective

• Managing a high volume of five-figure app marketing projects
Improving internal and external operations• Developing a content marketing strategy• Scaling the agency model
Managing cross-platform paid acquisition campaigns

Solution

Whilst managing over 20 five-figure app marketing projects, I was able to revamp internal and external operations to improve efficiency and consistency. This included transitioning the agency from a single Trello board to a complex and custom Notion structure, before then moving to Monday.com to make use of automation tools for optimisation purposes. I built an employee capacity board and provided future projections of potential friction points, which provided the CEO with an opportunity to maintain client project success by making additional hires.
Additionally, I worked extensively with every team member to identify every action within their workflow that could be streamlined, optimised and automated. I then created SOP and training documentation to allow an easy transition to these optimised working structures, as well as allow new team members to be onboarded quickly.
On top of this, I worked directly with the CEO to transition the agency to a SaaS business model. The streamlining of client projects for all team members provided additional time and resources to support this transition. Working alongside external contractors, a complex SaaS structure and supporting marketing funnel was created without a drop in the quality or timeliness of client deliverables.

Ben Howard
Founder & Growth Marketer at
Growth Rocket Apps

Rahul Talari
Founder & CEO at Ruby

Ana Clara Sanchez
Lead Designer at
Growth Rocket Apps

'Organised, Proactive & Diligent ' are the words that come to mind when I think about Orin. He's not afraid to get into the trenches and push on through the tougher work, he's keen to keep everyone happy, always has customers interests at heart and will optimise the sh*# out of everything!I leaned on Orin for support with my business, he always listened and had good ideas to solve problems.

Orin is a great project manager who coordinates and ensures tasks get done as per schedule. I loved working with him and had the chance to view first hand the quality of work delivered which was first-class. I would recommend Orin to anybody who requires his expertise and would vouch for his skills and talent.

I've worked with Orin for more than a year and I can affirm that he is one of the best project managers that I've ever met.It's clear that he loves what he does and shows that in his way of getting the job done and most of all in the way he treats people!

Background

Eddison Wordplay is the publishing brand of national journalist and playwright Robert Eddison. In an effort to expand his reach and engage with a younger audience, Eddison bought me on to grow his personal TikTok account.

Strategy

I created a strategy which prioritised optimised production of TikTok with a background of proven success. After analysing his previous content, I identified several potentially successful video series concepts. I also conceptualised a formula for creating trend-based content off the back of previous attempts.With a social media assistant to support, I set a goal to publish 14 videos a week. The majority of these videos were part of a series since there was a level of performance that I could comfortably guarantee. I also optimised the production of these videos - from scriptwriting to editing. This allowed ample production time for trend-based content, which often followed a less straightforward structure.

Results

In 4 months, the TikTok account generated 9,000,000 views and gained an additional 60,000 followers, bringing the total number of followers to 210,000. The increased engagement on the platform led to a boost in website traffic and sales.

Mohamed Abdelhadi
Co-Founder & Director at
Eddison Wordplay

Robert Eddison
Co-Founder & Director at
Eddison Wordplay

Hamzeh Al Jundi
Business Development Executive at Eddison Wordplay

Orin is an amazing team player and fantastic to work with! If you want to get results and to work with someone who continuously adds value, then Orin is your guy!

I have worked with Orin Willis for the past six months. In that time,  he modernised and systematised my company’s social media output. With his previous work already tried and tested, I found him invaluable and was particularly pleased with the way he improved my TikTok account.He slotted seamlessly in with the other members of my team, all of whom instantly warmed to him and worked harmoniously alongside him. Although objective and critical, Orin e was also supportive and engaging.  I thoroughly enjoyed working with him and would heartily recommend him to anyone else wishing to improve their social media profile.

_Orin and I worked closely at Eddison Wordplay on Video Shooting, Marketing, and Branding. __In addition to Orin’s exceptional creativity and dedication, Orin never failed to surprise me with his outstanding professionalism and attentiveness to all of the tasks he handled - both from a macro and micro level. The leadership skills Orin has displayed while leading the video shoots for our founder, Robert Eddison, were absolutely phenomenal, given the fact that Orin had to lead the scene off-site due to the Covid-19 situation. __In my opinion, it was an inspiration to all team members and leaders on how we should be working smart and giving the extra mile, always. _

Paid Social Specialist for Startups

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I help startups grow by scaling their paid social campaigns. Extensive knowledge in Facebook, Instagram, Snapchat, TikTok.

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I reserve the right to amend these Terms at any time. The revised Terms will apply from the date they are published on the Website. Your continued use of the Website following the posting of the revised Terms means that you accept and agree to the changes.

Limitation of Liability

To the maximum extent permitted by law, Orin Willis shall not be liable for any indirect, incidental, special, or consequential loss arising out of or in connection with the use of, or inability to use, the Website. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or any liability which cannot be lawfully excluded under the laws of England and Wales.

Third-Party Rights

These Terms do not confer any third-party beneficiary rights.

Professional Indemnity Insurance

Provider: Superscript Insurance Limited
Coverage: The insurance coverage provides protection against claims arising from professional negligence, errors, or omissions in the provision of marketing, advertising, and communications services. This includes legal defence costs and other associated costs in responding to a claim, with a coverage amount up to £50,000.00. A certificate of insurance can be provided upon request.This summary provides a general overview of the insurance coverage and is not an exhaustive detail of the insurance policy. The coverage is subject to the terms, conditions, and exclusions stipulated in the actual policy document. For more comprehensive information or inquiries regarding the insurance coverage, feel free to contact me at [email protected].Please note that the insurance coverage is governed by the laws of England and the details provided herein are accurate as of 26 February 2026. Any subsequent alterations to the insurance coverage will be updated on this website accordingly.

Contact

For any questions, concerns, or comments regarding these Terms, or if you wish to send any notices under these Terms, please contact:Orin Willis
124 City Road
London
EC1V 2NX
United Kingdom
Email: [email protected]

Entire Agreement

These Terms, along with any other legal notices or terms provided on my Website, constitute the entire agreement between you and me regarding the use of my Website, superseding any prior agreements between you and me regarding the use of my Website.